Senayan City integrated trade area was first introduced its Soft Launching on June 23, 2006. Senayan City Shopping Mall is a five-star shopping mall with its target market of upper-class society. Senayan City positioned itself as "The World Class Shopping Destination". Built with super block concept, Senayan City Shopping Mall is surrounded by three towers, namely SCTV Tower, Panin Tower and Senayan City Residence - Apartment Tower.

As a fashion trendsetter, Senayan City consistently brings its latest collection. The recent stores just opened are Yves Saint Laurent, BCBG Maxazria, Warehouse, Mango VIP, Max & Co, Morgan, and many more.